Premium inventory.
Repeat business.
Build premium PG and PMP demand for Times of India.
“I’d help shape an offer buyers understand, test it with the market and lead the commercial work toward funded deals and repeat revenue.”
Years in digital media
Commercial strategy, data & programmatic
Programmatic practices built
Datalogix · Condé Nast · Flipboard
Programmatic Revenue Plans
InMobi · VICE · Western Union · mediasmart
Relationships across DSPs, SSPs, agencies & direct advertisers
Buyer, publisher and platform experience ↗
Three workstreams.
One commercial program.
Work alongside the existing sales business, from the first package to the next renewal.
Give buyers a clear reason to buy.
Agree on priority inventory, packaging, pricing and the buyer proposition with sales, product marketing and ad operations.
An initial package and pricing approach, priority accounts, internal owners and an approved sales story.
Follow the strongest opportunity.
Review the existing business and buyer response before choosing the first accounts. A potential starting point: North American demand for approved TOI inventory, packaged around relevant news, business, lifestyle or sports contexts.
Agree the market, selling entity, property rights and supported deal routes with Andy and the relevant teams. Add other Times properties only where authorized.
Run it how
you want
We can operate as independently or as collaboratively as you choose
01 Traditional sales +
Agree on account ownership, pricing and sales credit. Coordinate buyer contact and identify upsell and cross-sell opportunities together.
02 Product marketing +
Use one clear proposition, aligned packaging and approved sales materials. Feed buyer feedback into product and messaging decisions.
03 Ad operations & account teams +
Confirm what can be activated and measured, assign delivery owners and carry results into renewal planning.
I’ve worked through
these challenges before.
Building support for programmatic inside publishers. Explaining its value to buyers. Connecting the two.
I helped build the practice at Condé Nast and led it at Flipboard, with consulting work for VICE and Western Union.
2014 ↗Programmatic as a cross-selling opportunity.
My Berlin presentation on introducing programmatic to sales teams and clients.
2019 ↗“Make Money,
Maintain Quality.”
My Flipboard interview on PMPs, premium yield, demand partnerships and direct sales.
2024 ↗Distinctive assets.
A clearer revenue story.
My PubForum discussion on combining audience data and retail media assets into advertiser packages.
Selected historical coverage of Rick’s work. No publisher endorsement is implied.
A retained program,
tied to performance
We believe in driving & proving ROI
- 01
Shape the offer
Agree the package, pricing, accounts and owners.
- 02
Validate with buyers
Refine the offer around feedback, a budget owner and the next buying decision.
- 03
Convert and expand
Work toward activated, funded deals. Review revenue and delivery, then pursue renewals, upsells and cross-sells.
Timing and success measures would be set together. Milestones guide the work; they do not guarantee buyer commitments or revenue.
Per month, based on scope and time commitment.
Tied to agreed, attributable revenue.
Scope, fees, commission basis, duration and other terms would be agreed before starting. Initial proposal for discussion.
Access. Alignment.
Accountability.
- A TOI email address
- Access to sales and performance context
- Working relationships with sales, product marketing and ad ops
- Aligned materials, ownership and reporting cadence
So buyers get one consistent experience.
Where should
we start?
Which market, properties and buyer opportunities matter most?
Let’s compare notes and agree the right scope.